PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA CV. INDAH SAKTI KOTA PINANG

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Nurmala Sari(1Mail),
(1) , Indonesia

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Available online: 2022-12-26  |  Published : 2022-12-26

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Abstract


This research was motivated by the impact of the COVID-19 virus outbreak on the welfare of street vendors, especially in the Sadabuan Complex area of North Padangsidimpuan City. The most felt influence by street vendors in the Sadabuan Complex area of North Padangsidimpuan City is the implementation of the Social Distancing policy. As a result some traders are confused and income is declining. The main point of this problem is What are the factors that affect the welfare of street vendors in the Sadabuan Complex of North Padangsidimpuan City and How the impact of covid-19 on the welfare of street vendors in the Sadabuan Complex of North Padangsidimpuan City. Which aims to find out the factors that influence and the impact of COVID-19 on the welfare of street vendors in the Sadabuan Complex of North Padangsidimpuan City.

            The theory used by researchers is the definition of traders, namely people who carry out daily trading activities as their livelihood. And the definition of street vendors or commonly abbreviated as PKL is a term to refer to trade vendors who use carts.

            The type of research used in this research is qualitative research, which is a research method based on philosophy used for a natural object. By using the subject of accidental sampling, the researcher's informant determined by chance to meet the researcher can be used as an informant. And using Primary data sources i.e. primary data obtained directly from the field. With data collection techniques Observation, Interview and Documentation.

            Based on the results of research conducted by researchers, another welfare impact for street vendors is the emergence of several street vendors who experience fractures in household relations, as well as disruption of children's education from several street vendors in the Sadabuan Complex of North Padangsidimpuan City. As for the economic life of street vendors during the Covid-19 pandemic, some street vendors choose to increase their income to continue to improve the economy. As well as the income of street vendors in the Sadabuan Complex of North Padangsidimpuan City during the Covid-19 pandemic has decreased very drastically. This is because of the deserted buyers, especially those who have regular customers from schoolchildren.

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