THE INFLUENCE OF PROMOTIONS ON DECISIONS SITINJAK VILLAGE COMMUNITY USING SAVING PRODUCTS HAJJ IN SHARIA BANK

annisa yuliana (IAIN Padangsidimpuan, Indonesia)
fatahuddin siregar (IAIN Padangsidimpuan, Indonesia)
adanan murrah (IAIN Padangsidimpuan, Indonesia)
veri pramudia (IAIN Padangsidimpuan, Indonesia)

Abstract


Without promotion, it is not expected that customers can get to know the bank, therefore, promotion is the most effective means of attracting and retaining customers. One of the objectives of bank promotion is to inform all types of products offered and try to attract new prospective customers. Promotion is not only a communication tool between companies and customers, but also as a tool to influence customers. Customer decisions are alternative choices of decisions made by customers to use the products offered by the company. This research is a quantitative study using simple regression analysis. The collection technique used by researchers in this study is to use a questionnaire and through observation of individuals whose information is needed in this study. Questionnaire is a data collection technique that is done by giving a set of statements or written questions to respondents to be answered. The sample used in this study were 34 respondents. Data processing is done with SPSS version 22. The results of the coefficient of determination (R2) can be seen that the R Square value of 0.443 means that the promotion variable is able to explain the decision variable to be a customer by 44.3 percent while the remaining 55.7 percent is explained by other variables not included in this model. In another sense that there are still variables that influence the decision to become a customer in addition to promotion. Based on the results of this study indicate a significant influence that is the promotion of decisions with a ttable <tcount (2.036 <5.041).

References


Andi Prastowo, Memahami Metode-metode Penelitian: Suatu Tinjauan Teoritis dan Praktis Jogjakarta: Ar-Ruzz Media, 2014.

Adrianto, Manajemen Bank Syariah Implementasi Teori dan Praktek CV. Penerbit Qiara Media, 2019.

Abdul Rahman Saleh dan Muhbib Abdul Wahab, Psikologi Suatu Pengantar dalam Perspektif Islam Jakarta: Penada Media, 2004.

Amsal Bakhtiar, Filsafat Ilmu Jakarta: PT.Raja Grafindo Persada, 2010.

Arikunto S, Evaluasi Pendidikan Jakarta: Rineka Cipta, 1994.

Ahmad Tafsir, Filsafat Umum Akal dan Hati Sejak Thales Sampai Capra Bandung: PT Remaja Rosdakarya, 2003.

Choirul Mahfud, Pendidikan Multikultural Yogyakarta: Pustaka Pelajar, 2013.

Departemen Pendidikan Nasional, Kamus Besar Indonesia Jakarta: Balai Pustaka, 2005.

Dedy Mulyana, Metode Penelitian Kualitatif Yogyakarta: Pustaka Pelajar, 2006.

Ismail, Perbankan Syariah Jakarta: Prenadamedia Group, 2014.

Kasmir, Manajemen Perbankan Jakarta: Rajawali Pers, 2012.

Muhammad Uzer Usman, Menjadi Guru Profesional Bandung: PT. Remaja Rosdakarya, 2003 cet, ke-25.

Muhammad, Metodologi Penelitian Ekonomi Islam Jakarta: Raja Wali Press, 2009.

Mudrajad Kuncoro, Metode Riset Bisnis dan Ekonomi Jakarta: PT. Raja Grafindo Persada, 2010.

Mardalis, Metode Penelitian Suatu Pendekatan Proposal Jakarta: Bumi Aksara, 2007.




DOI: https://doi.org/10.24952/jsb.v1i1.4681

Refbacks

  • There are currently no refbacks.


INDEKS JURNAL


TIM REDAKSI

Editor In Chief

 Managing Editor

 Editorial Board

Reviewer

It Support Team

  • Nofinawati, MA, Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Sumatera Utara, Indonesia

 

 

Creative Commons License 

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

ISSN Print:  2809-8781

ISSN Online:  2827-9344

FAKULTAS EKONOMI DAN BISNIS ISLAM

UNIVERSITAS ISLAM NEGERI SYEKH ALI HASAN AHMAD ADDARY PADANGSIDIMPUAN
Jalan T. Rizal Nurdin Km. 4,5 Sihitang Padangsidimpuan, Sumatera Utara,  Indonesia

Email: journalofsharia@uinsyahada.ac.id