THE IMAGE OF IAIN PADANGSIDIMPUAN AMONG HIGH ACHIEVEMENT STUDENTS (EDUCATIONAL SERVICES MARKETING PERSPECTIVE)

The presence of students in a tertiary institution is an absolute requirement that must be met. IAIN Padangsidimpuan applies three different types of selection of new student candidates. These include the National Academic Achievement Selection (Seleksi Prestasi Akademik Nasional/SPAN PTKIN), the State Islamic College Entrance Examination (Ujian Masuk Perguruan Tinggi Agama Islam Negeri/UM PTKIN), and Independent Exams. SPAN PTKIN is intended to recruit prospective new students from high achieving students. However, many prospective students who passed the SPAN-PTKIN pathway did not re-register again. This condition occurs almost every year. SPAN PTKIN is intended to recruit prospective new students from high achieving students. However, many prospective students who passed the SPAN-PTKIN pathway did not re-register. This condition occurs almost every year. This has led to the presumption that there is a tendency for prospective new students from high achieving students through the SPAN-PTKIN pathway to have low interest in continuing education at the Padangsidimpuan IAIN. So it needs to be investigated how the actual image of IAIN Padangsidimpuan among high achieving students and other related aspects. This is important as input for improving the selection system for prospective new students or making decisions in the planning of promotion strategies for Padangsidimpuan IAIN in the future. This research is a descriptive quantitative research. The population of this study was all high achieving students at the State High School / Islamic High School level in Padangsidimpuan City. The main instrument was a questionnaire distributed to 220 respondents, which were selected by purposive sampling technique. Data analysis was performed by t-test and ANOVA. Data processing is done by SPSS software. From the results of data processing, it is known that the overall Iangs Padangsidimpuan imagery among Padangsidimpuan City achievers is included in the "good" category, with a value of 3,2353 from the maximum scale of 5. The t test results are known that, the Islamic High School students' point of view regarding the image of IAIN Padangsidimpuan is better than state school students. Therefore, it is necessary to do more frequent promotion to the state schools. From the ANOVA test results it is known that there is actually no difference in the image of the IAIN Padangsidimpuan between groups of respondents from different family classes. This indicates that IAIN Padangsidimpuan does not need to differentiate promotion methods for students from economically well-off families, middle class, or poor families.


INTRODUCTION
The first principle of Pancasila, namely "Godhead of the Almighty", has inspired the life of the Indonesian people. Spiritual values cannot be separated from the life of the Indonesian people, even though the Republic of Indonesia is not a religious state. In the government structure of the Republic of Indonesia it is known that there is a Ministry of Religion which is in charge of taking care and and must be treated immediately. If these conditions continue to occur, it will harm the IAIN Padangsidimpuan in the long run. This phenomenon is quite interesting and needs further analysis. How the image of the IAIN Padangsidimpuan among outstanding students and other related aspects needs to be examined and known. This is important as an input for improving the selection system for prospective new students as well as making decisions in planning the promotion strategy of IAIN Padangsidimpuan in the future.
The problems raised above will be reviewed in this paper and titled Researchers determined the sample of respondents in this study were the 10 best performing students who had been appointed/determined by the school/Islamic schools management as the research location. So that the total sample of respondents is 22 locations x 10 people/location, which is 220 people.
The main instrument of this study is the questionnaire. To complete and clarify the data the researcher also conducted interviews with related parties.
Research hypotheses are: 1. There is a difference in the image of IAIN Padangsidimpuan among high achieving students from Islamic and state schools 2. There is a difference in the image of the IAIN Padangsidimpuan among high achieving students from economically well-off families, middle class, or poor families.
Before the questionnaire was used, the validity and reliability tests were previously conducted. The collected data were analyzed by normality test, average calculation, t test, and ANOVA test with SPSS software.

Result
Data obtained from questionnaires filled out by respondents were then processed with SPSS software. SPSS output obtained is as follows: From the results of the t test, SPSS output is obtained as follows: design special promotions, to enhance its image, to students who come from economically well-off families, the middle class or the poor.
Therefore, the organizer of IAIN Padangsidimpuan only needs to design and differentiate promotion techniques to Islamic school institutions and state schools and not based on the economic backgrounds of students' families.

DISCUSSION
Although the image of IAIN Padangsidimpuan among high achieving students in the City of Padangsidimpuan is included in the good category, it does not mean that IAIN Padangsidimpuan does not need to make improvements.
The image of the IAIN Padangsidimpuan can still be improved to obtain better grades. This means that the manager of the Padangsidimpuan IAIN must still make the best efforts to improve the image of the Padangsidimpuan IAIN by conducting socialization and self-introduction to the community and maintaining the good reputation they have had so far. Many things can be done to improve the image of the IAIN Padangsidimpuan in the eyes of the community. The manager of this institution should cooperate with well-known institutions at the Although the image of IAIN Padangsidimpuan among high achieving students from Islamic schools is better than state schools, that does not mean promotion to this institution can be ignored. Promotion and socialization of IAIN Padangsidimpuan to Islamic schools must still be carried out because it is worth remembering that other tertiary institutions, including general tertiary institutions, also do the same thing with IAIN Padangsidimpuan. They also intensely carry out socialization and promotion.
However, if it is seen based on family economic background, no significant difference was found in terms of the IAIN Padangsidimpuan image between different family economic backgrounds.

CONCLUSION
Based on this study it can be concluded that the image of IAIN Padangsidimpuan among outstanding students in Padangsidimpuan City is included in both categories. Furthermore it was found that there were differences in the image of IAIN Padangsidimpuan among Islamic school students and public school students, where Islamic school students looked at the IAIN Padangsidimpuan image better than public school students. This study also did not find any differences in the image of IAIN Padangsidimpuan between groups of respondents from the economic groups of well-off families, middle class, and poor.