The Maslahah of Muslim Consumer Behavior in Using E-Wallet In Makassar City

Technological developments affect the changes in a person's consumption level. The existence of a non-cash payment method using an e-Wallet that provides various conveniences is undeniably a disadvantage for its users, especially Muslim consumers; one of them is a wasteful attitude. Wasteful or consumptive behavior is an act prohibited in Islam. This study aimed to reveal and explain the maslahah of Muslim consumer behavior in using e-Wallet. This study was qualitative with a phenomenological approach. The primary data sources came from interviews conducted with e-Wallet users of OVO, GoPay, DANA, ShopeePay, and LinkAja types in Makassar City aged 21-35 and had worked. Additionally, the secondary data sources came from various references, such as books, journals, and other research. The data analysis was carried out by collecting data, reducing data, presenting data, and drawing conclusions. The study results indicated that the maslahah of Muslim consumer behavior in Makassar City using e-Wallet was practical in transacting; safe and clean in transactions, save on shopping and be more diligent in a donation. The use of e-Wallet can be categorized at the level of maslahah hajiyyah, whose existence can help the difficulties faced by Muslim consumers.


INTRODUCTION
Consumption is a daily routine that everyone must do to meet their every need, both clothing, food, and shelter (Manilet, 2015). Needs in Islam are divided into three types, namely dharuriyat, hajiyyah, and tahsiniyyah needs. These three needs have priorities that must be fulfilled and can be postponed. In the practice of consumption, sometimes it isn't easy to distinguish between needs (hajah) and wants (raghbah). Humans are commanded to consume at a level appropriate for themselves, their families, and those closest to them. Humans are absolutely forbidden to worship without prioritizing physical needs (Manilet, 2015) Fulfilling needs or desires is not prohibited as long as such fulfillment brings benefits to increase human dignity and humanity. The fulfillment of needs or desires is still allowed as long as it adds maslahah and does not bring harm (Hamid, 2018). In conventional economics, consumers are always assumed to aim to obtain satisfaction (utility), so in Islamic economics, consumers aim to achieve a maslahah. Maslahah is the result of an activity that can bring blessings. An activity that does not produce a blessing can be called not maslahah. In contrast, a blessing can only be obtained if the activity concerned can produce good, both for himself and others.
Consumption activities are related to consumer behavior in which this behavior is a behavior that consumers do in deciding to consume (Lisma & Haryono, 2016). Consumer behavior is an attitude in utilizing income to meet their needs individually and socially (Huda, 2017). A Muslim consumer is to achieve satisfaction, but the behavior of Muslim consumers must be centered on The Maslahah of Muslim Consumer Behavior..... Nurjannah, et.al DOI: http://dx.doi.org/10.24952/fitrah.v7i1.3331 3 the satisfaction desired by Allah SWT. This is one of the advantages possessed by Muslim consumers (Arief, 2012). A person's happiness is measured by the level of his/her ability to consume (Almizan, 2016). In addition to Islamic consumption, consumers must consider principles and ethics in their consumption activities.
Along with the shift in time, there is an increase in income and rapid technological advances that affect consumption patterns and lifestyles. The advances in digital technology at the beginning of this century experts call the era of the industrial revolution 4.0 (Anwar, 2019). The digital era gives birth to an innovation that succeeds in transforming a system or market that runs and has influenced human behavior and expectations, in this case, consumers accessing various information and features of electronic services (Wibowo, 2016 Likewise, in a study conducted by , the reason for using e-Wallet is that the promotions provided and marketing strategies implemented by e-Wallet service providers can attract consumers to switch from cash payments to non-cash payments using an e-wallet. However, a study conducted by (Kusnawan et al., 2019) also showed that millennial consumers, especially e-Wallet users, have no problem with the number of discounts provided by e-Wallet providers and do not affect the purchases made by consumers. Further research conducted by (Aulia, 2020) showed that during the current Covid-19 pandemic, there is an increase in the use of digital wallets so that consumers tend to behave consumerism with the use of digital transactions, which are understood to be very suitable and efficient to use during the pandemic.
With the change in lifestyle to a modern direction, of course, every individual must follow the flow that occurs like the e-Wallet. E-Wallet certainly has an impact on changing consumer behavior patterns, especially Muslim consumers. In Islamic teachings, it is emphasized that a Muslim consumer is prohibited from consuming anything in excess, resulting in israf or wasteful behavior. Thus, Muslim consumer's behavior must be based on the principles of Islamic consumption and what they consume brings harm. A study conducted by (Alkautsar & Hapsari, 2014) showed that Islamic consumption also includes the needs of dharuriyyah, hajiyyah, and tahsiniyyah. Understanding Islamic consumption contains four elements: consuming halal goods, proportional consumption, priority needs, and social consumption such as zakat, infaq, and alms. Likewise, a study conducted by (Afrina, 2019) mentioned that consumption behavior must be in line with the rationality of a consumer's consumption. The purpose of Muslim consumers in consuming must consider expenditure, pay attention to goods consumed in a certain period, durable, pay zakat, infaq, and alms, which will be the provision of life in the hereafter. This study aimed to reveal and explain the maslahah of Muslim consumer behavior in using e-Wallet.

RESEARCH METHOD
This study included qualitative research. According to (Lexy J. Moleong, 2019), qualitative research intends to understand the phenomenon of what is experienced by research subjects, in this case, Muslim consumer behavior in using e-Wallet. This study was field research with a phenomenological approach.
The primary data sources came from interviews conducted with e-Wallet users of
Maslahah can also be interpreted as all forms of goodness with worldly and hereafter dimensions, material and spiritual, as well as individuals and groups that must meet three criteria, namely sharia compliance (halal), beneficial and bringing goodness (thoyib) and does not cause harm (Ilyas, 2017).
Meanwhile, the word maslahah in the Great Indonesian Dictionary is defined as something that brings goodness, benefit, and usefulness (KBBI, 2016). According to Jalal al-Din al-Rahman, as cited in (Fauzia & Riyadi, 2014), maslahah is "everything that contains benefits for humans"; while according to the terminology, "maslahah is everything beneficial to humans, which humans can achieve by obtaining it or by avoiding it as well as slavery which certainly endangers humans.
Maslahah is also interpreted as the result of an activity that can bring blessings. An activity that does not produce a blessing can be called not maslahah.
While a blessing can only be obtained if the activity can produce good, both for himself and others (Syaparuddin, 2015). Therefore, it can be concluded that everything that gives good to humans and keeps them away from evil can be said to be maslahah.
According to Al-Syathibi, as cited in (Rahman & Fitrah, 2018 The humans need the hajiyyah needs to make it light, spacious, and comfortable in overcoming life's difficulties. The tahsiniyyah needs are intended to realize and maintain things that support improving the quality of the five basic human needs and concerns matters related to noble character. In other words, al-tahsiniyyah "is intended to make humans can do their best to perfect the maintenance of the five main elements.

Consumers Behavior in Islam
Each individual behaves as a consumer to fulfill desires. Consumers have various meanings in various economic doctrines. Conventional economics defines consumers as utility maximizers of wants and needs while norms and religious values are absent (Gus & Wahid, 2020). Understanding consumer behavior is a behavior of consumers that can be described to buy, use, evaluate and improve a product and service. The focus of consumer behavior lies in attitudes in making decisions to consume goods (Gus & Wahid, 2020). In Islamic economics, consumption is an effort to meet physical and spiritual needs to maximize their human function as servants of Allah SWT to get

An Overview of E-Wallet
E-Wallet or electronic wallet is a form of Fintech (Financial Technology) that utilizes internet media and is used as an alternative payment method.
According to (Megadewandanu et al., 2017), an e-Wallet is defined as digital currency because shopping convenience without carrying money in physical form (non-cash) can be distributed when doing other activities. E-Wallet, often referred to as a mobile wallet, is a payment service operated under financial regulations and is carried out via mobile devices. According to (Sharma et al., 2017), e-Wallet is the latest type of e-Commerce that allows users to make transactions, online shopping, ordering and sharing available services. In essence, an e-Wallet is cash in electronic form or cash without physical existence.
The value of the money comes from being deposited first to the issuer and then In addition, the influence of the surrounding environment, such as friends, relatives, and family who use the e-Wallet, is the reason consumers are interested in using the e-Wallet. This experience was expressed by an informant named Arini Ridhowati that: I used this app around 2017. I got the information from relatives and friends. I saw they used it to transact to buy food, so I was interested in using it too. Then create my own account.
According to (Misbach 2020), one of the reasons that underlie consumers in making decisions about using goods or services is culture and the surrounding environment, which provides information about the quality of the goods or services they use. This statement is also supported by a study (Hutami, 2019) who showed that the more a person feels that the people around him support the use of the e-Wallet; the more consumers will participate in using the e-Wallet. Therefore, the convenience and practicality of using an e-Wallet mean that consumers no longer need to worry about carrying a wallet because just by holding a smartphone, consumers can make various financial transactions. In the financial concept, e-Wallet, which is included in electronic money, has met the requirements as an object used as money because it is easy to store, easy to carry, and not easily damaged.
In  Therefore, time is very important and valuable, so that Islam commands its people to use time well and always bring benefits from the time that has been used. According to (Tarantang et al., 2019), the presence of non-cash payment instruments is caused by innovation in the banking sector and driven by the community's need for practical payment instruments that can provide convenience in conducting transactions. The convenience provided by the use of the e-Wallet is in line with QS al-Baqarah/2:185 that Allah SWT always wants convenience so that every religious rule revealed aims to create convenience, not difficulty.
Second, the use of e-Wallet makes Muslim consumers safer and cleaner in transacting. With the use of e-Wallet for consumers, they no longer need to worry about the circulation of counterfeit money and the threat of crime that often occurs outside. Generally, crimes that occur in public places are pickpocketing.
By using a digital wallet, even if someone experiences pickpocketing, they can still use the account they have by downloading the application again so that the account on the stolen cellphone will log out automatically, especially since the digital wallet is equipped with a password and fingerprint feature so that it will be difficult for thieves to use the digital wallet directly. The security system in digital wallets is the same as banking, equipped with a pin code or a password consisting of six digits so that other people cannot access your account easily. In addition to the security felt directly by consumers using e-Wallet, Bank Indonesia As we know, the use of cash must experience a transfer from hand to hand every day and every time. According to (Buana, 2020), it allows a large enough opportunity for viruses or bacteria to stick to money so that using e-Wallet will avoid these dangerous viruses. In accordance with Islamic teachings, every Muslim must pay attention to cleanliness before consuming both goods and services so that it does not threaten his/her safety (Bahri S., 2014). In addition, the use of e-Wallet can minimize the circulation of counterfeit money and other crimes (Tazkiyyaturrohmah, 2018). The users also do not need to worry because digital wallet services are fairly safe. Because, on average, digital wallet applications use three payment platforms, namely QR Code, Near-Field Communication (NFC), and One-Time Password (OTP), which require verification from the user in every transaction to be made (Aulia, 2020).
Third, the attractive promos offered by e-Wallet make Muslim consumers able to save money in transactions and control their finances. This was expressed by several consumers, one of them named Indra Satriani: Since using a digital wallet, I feel that my expenses are more detailed because monthly bill payments can be calculated. Moreover, using several digital wallets, I can choose to use the one that offers a bigger promo. Then we can save expenses from these promos.
In the use of digital wallets, the nominal bills owned by consumers every month can be calculated so that consumers will be more efficient, especially for consumers who use several digital wallets because each provider offers different promos every month, and the total initial bill can be reduced.
In line with this, a Muslim must have a thrifty personality and stay away from all kinds of waste because wasteful is a friend of Satan. The prohibition has also been explained in QS al-Isra/17: 26-27 that humankind is forbidden to waste wealth lavishly because it is Satan's brother. Likewise, Muslim consumers are prohibited from exceeding the limit; this has been explained in QS al-Maidah/5:87 that humans are prohibited from consuming anything that exceeds the limit. The prohibition of exceeding this limit means that something halal can turn into haram if it is not in accordance with what has been determined by Islam because Allah SWT do not like someone who goes beyond the limits.
The use of e-Wallet is in line with Islamic teachings that every Muslim is encouraged to live a simple life and is prohibited from having an israf or wasteful (Sitepu, 2017). However, it does not rule out the possibility that e-Wallet can make consumers behave wastefully. Some Muslim consumers have minimized this in Makassar City by using e-Wallet only to meet their needs, filling balances when needed, and uninstalling the e-Wallet application is the right way to avoid wasteful behavior. Muslim consumers need to be careful in conducting non-cash transactions so as not to cause waste. When using an e-Wallet, they must first know the priorities needed so that they are not judged as a consumptive consumer.
Fourth, the main thing about the use of e-Wallet is that Muslim consumers are diligent in donating, which used to be only an obligation, but it can become a habit. Some consumers take advantage of the features in the e-Wallet as a means to help others. This was expressed by Indra Satriani that: There are still many of our brothers and sisters out there who certainly need help. This digital wallet makes it easier to donate because it only clicks on the cellphone screen. In addition, we can choose an institution that accommodates the aid funds, such as kitabisa.com.
The birth of this service really helps someone to channel their assistance quickly and precisely. Andi Hasyruddin stated that: If you use a digital wallet for donations or waqf donations, in my opinion, it is faster and also on target because we donate directly to the fund-raising institution.
The donation feature on the e-Wallet used as social consumption is certainly in line with Islamic consumption behavior, namely not prioritizing oneself and in accordance with the principle of generosity in Islamic  (Syaparuddin, 2015).
Maslahah can be divided into the first category, namely halal. Thus, it can be seen that fiqh e-Wallet fulfills these elements if Muslim consumers use e-Wallet transactions on halal transaction objects, no interest, and e-Wallet can be used wadiah contracts because the nominal money held in the e-Wallet can be used at any time. The fiqh rule states that "basically, all types of muamalah are permitted unless there is a proposition that forbids it." Second, realizing the benefits, as previously explained, that various benefits exist in using the e-Wallet both for oneself and for others and the benefits that exist in the world, there are also benefits for the hereafter. Third, it does not cause harm, the most concerning thing with the use of e-Wallet is the presence of wasteful attitudes and digital crimes, but these harms can still be avoided if consumers are smarter in managing their e-Wallet. Besides, the need for the role of faith for consumers can avoid harm from the use of the e-Wallet. In this 4.0 industrial era, e-Wallet is a maslahah hajiyyah that will smoothen consumer affairs in order to avoid difficulties. In this benefit, it does not cause poverty if consumers do not use e-Wallet but can cause difficulties in the daily life of consumers.

CONCLUSION
Digital developments have resulted in the birth of digital payments; one of them is e-Wallet. Muslim consumers in Makassar City have generally been using e-Wallet since 2017, whose information is sourced from advertisements circulating and influenced by the surrounding environment. The use of e-Wallet is more widely used in online transactions such as online transportation payments. The maslahah of Muslim consumer behavior in using e-Wallet includes; first, Muslim consumers can have an efficient time using e-Wallet because of the convenience and practicality provided. Second, Muslim consumers using e-Wallet are safer and cleaner when transacting because they no longer need to carry a lot of cash to avoid unwanted things. Third, Muslim consumers can behave frugally by using e-Wallet because there are many attractive promos offered. Fourth, Muslim consumers are more diligent in donating to help others by using e-Wallet. Therefore, the main goal of Islamic consumers, namely for maslahah, can be realized by using the e-Wallet. In this all-digital era, making e-Wallet a necessity for hajiyyah will expedite human affairs to avoid difficulties. This study implies that Muslim consumers can be smarter in using financial technology so that consumers always meet their needs in accordance with Islamic teachings, and there is a socialization of the use of e-Wallet as a means of social care.
The limitations of this study are only to describe the maslahah of Muslim consumers' behavior in using e-Wallet, not to describe the impact of using e-Wallet on economic development in Indonesia. It is expected to the further research on the development of this research by looking at the benefits obtained by merchants who have implemented non-cash payments primarily using e-Wallet as a transaction method, the impact of using e-Wallet on banking institutions and the economy in Indonesia.